Daniel Haire

WorthPoint™ Rebrand

August 2013


Illustration, Branding, Web Design, Iconography

The Task

WorthPoint is a web service that provides people with sale records of antiques and collectibles from sources like eBay, Christie's, Sotheby's, Proxibid, and many auction houses across the country. The brand required a much needed update in order to attract new customers and a new generation of "antiquers". My role was to create a visual style that could be applied to both print and web materials that would  bring the company into the 21st century. 

The Outcome

I developed a series of illustrations and icons for WorthPoint in addition to creating a new style guide for their transitioning brand. The visuals were applied to the new homepage, social media channels, business cards, brochures, t-shirts, and trade show materials. The rebrand helped solidify WorthPoint's authority in the antique industry.

Mastering the tools of design is a set of skills that can be learned. Even having a good eye for design and color can be learned to some extent by many people. But there are very few designers who possess fine-art ability and who integrate such a high level of detail into their design. These qualities are innate, cannot be learned, and are what sets Daniel apart.
— Matt Baker, Developer